| When promoting on the Internet, a personal approach is ideal.
Although glitzy advertising may still work in the offline world,
when people go online, they don't connect with logos, theme
songs, or mission statements. They connect with people. And
when lots of people know who you are and what you stand for,
you are in an incredible position to better your life and profit
from your notoriety. That's the essence of the brand called
YOU.
This book gives you the essential tips and tools to effectively
create a brand name for yourself and use the Internet to
tell the world about it. You'll discover: *What personal
branding is, why you need it, and how to use it to further
your goals *The best ways to determine the perfect brand
image and the methods for hammering home that image so it
makes the most impact in the least amount of time *Effective
online and offline strategies for branding your image and
identity onto the computer screens and into the consciousness
of the masses.
Review:
Jay Conrad Levinson,
author of the Guerrilla Marketing series of books
Loaded with wisdom served up in an exceedingly readable style. If I was the king
of the universe, I'd make the book mandatory reading. |